dvinewrites was launched by Danica Jeffery (Principal) in 2004 as a less-than-serious site geared toward wine, writing about wine and offered up party planning tips along the way.
Post graduation from University of Victoria (and post world travels) Danica returned to Vancouver where she begun her quest to meld a longstanding interest in wine and writing with a desire to share bottle-knowledge with friends who kept asking her what they should be sipping…(beyond Baby Duck and Black Tower).
Fast forward a few years: ultimately dvinewrites helped her start working in sales + marketing in the wine industry (where she nabbed her level two sommelier and got a taste for media relations and communications).
It was during this stretch that dvinewrites was reimagined as a business and the first clutch of clients were secured.
The rest is history.